Ce Tuesday 21 January, the Grand Roissy Tourist Office received at the headquarters of the CARPF (Roissy-Pays de France agglomeration community), around thirty players from Grand Roissy tourism, to present the results of a eagerly awaited survey on the economic fallout from corporate events in France.
The survey - carried out as part of the Sector Contract - relates to the results for the year 2018. It was presented by Thomas Deschamps, Head of the Observatory - Sustainable and Accessible Tourism at the Paris Convention and Visitors Bureau.
It aims toanalyze the economic impact of corporate events in Paris and Île-de-France in order to understand the habits and needs of businesses in this area.
For tourism stakeholders, it is a question of knowing what companies are looking for when organizing their events in order to adapt and best meet their expectations.
The investigation thus revealed thatin 2018, nearly 109 company meetings took place in Paris and Île-de-France. This is theÎle-de-France which is the leading region for hosting corporate events (in front of the Auvergne-Rhône-Alpes region). While location and atypical character are the two main criteria in choosing a venue for a corporate event, a trend has been observed in recent years: the organizers are looking for a unique experience for their events who will know reflect the image of their business and offer their participants a real break in their daily lives.
In addition, Thomas Deschamps recalled that the economic impact of congresses is estimated at 1 billion euros, those of trade fairs at 5 billion, while the impact of corporate events is estimated at 9 billion euros.
Business tourism is the major asset of Grand Roissy. The territory has an exceptional offer of 190 seminar rooms and more than 7400 hotel rooms. The Tourist Office has a group service capable of offering multiple combinations to organize tailor-made stays according to the needs of each company.
Thank you to the tourism stakeholders of the territory to have attended the proposed meeting on January 21 in large numbers and CARPF for its warm welcome within its premises. This demonstrates a real willingness of the actors of the territory of understand the needs of businesses and above all adapt to best respond to the requests that are made. It's about ultimately better understand current trends and position yourself accordingly.
Find the results of the study in detail here: Survey on the economic impact of business events in France
The survey was carried out in partnership with Atout France, France.fr, the Banque des Territoires, the Directorate General for Business, L'Évènement (the association of event communication agencies), the Ministry of Europe and Business Foreigners, the Paris Convention and Visitors Bureau and UNIMEV (Union Française des Métiers de l'Évènement).
