The Regional Tourism Committee is launching a communication campaign to promote tourism in Île-de-France.
The objective of this campaign, available on social networks (Instagram et LinkedIn) is D'encourage leisure targets to favor Île-de-France for their summer outings. The aim is to support the tourism sector (hotels, restaurants, heritage, culture & museums, etc.), which was strongly impacted by the health crisis of the spring.
The idea? Make a parallel between the physical distance meter to be respected and the large spaces available in natural and cultural places in the region.
The Tourist Office has chosen to partner with the CRT by adapting the campaign to emblematic places of the Grand Roissy : the cycle paths around Luzarches, the Château d'Écouen and its wooded estate, the Archéa Museum, the banks of the Canal de l'Ourcq, the Mont Griffon golf course or even the many café terraces for a well-deserved refreshment break!
While trips abroad are less popular, the CRT and the Grand Roissy Tourist Office want invite Ile-de-France residents to (re) discover the sometimes little-known treasures of Île-de-France.
The Tourist Offices of Plaine Commune Grand Paris, Versailles and Fontainebleau have also joined this campaign to promote their emblematic sites.
Do not hesitate to publish your most beautiful pictures accompanied by #ThisSummerIVisitFrance et #EverydayInRoissy and tag @everydayinroissy ! We will be happy to relay your best photos.
For more information on the CRT Paris Île-de_France recovery plan, click here.
