Faced with climate change and customer expectations, tourism companies must evolve. Indeed, they are moving more and more towards low-carbon and less resource-intensive models. To support these developments, the Paris Region Institute accompanies 20 companies in the implementation of practices for a more sustainable tourism.
The environmental impact of tourism
The French Environment and Energy Management Agency (ADEME) estimates that the tourism sector in France emitted 118 million tonnes of CO2 equivalent in 2018. This represents the annual carbon footprint of 11 million French people.
The transportation accounts for 68% of these greenhouse gas emissions. By “transport” we mean the modes of arrival and departure on the territory, as well as mobility on the final destination. Indeed, the choice of mode of transport has a major influence on the carbon footprint of the stay.
The accommodation and catering sectors represent 7% and 6% of emissions respectively. This concerns construction materials, the operation of buildings, etc. Also energy consumption and the purchase of consumables; as well as and modes of supply.
Finally, sports, leisure and cultural activities represent 1% of greenhouse gas emissions.
A survey conducted by the Paris Region Institute and ORDIF
To contribute to the evolution of the tourism model, the Paris Region Institute is committed to supporting 20 French companies in the implementation of practices of sustainable tourism. This took shape through 4 training workshops and 2 seminars.
The survey shows that most SMEs are already focusing on waste management. 47,3% of them already practice recycling ; while 19,1% have started to implement it. As for energy consumption and food waste; 34% of companies are already reducing them. 32,4% and 31,6% of SMEs have also successfully implemented measures to reduce plastic use and water consumption respectively. As for other practices, the overall level of adoption is not high. In particular that of the promotion of sustainable mobility and of water reuse.
Growing French interest in responsible tourism
A national study, piloted in January 2022 by Tourisme Bretagne in partnership with ADN Tourisme and the UNAT, shows a growing interest of the French for more responsible tourism. Of the 5 holidaymakers surveyed, 70% plan to travel in a greener way. Among them, 66% undertake to respect the natural environment they pass through; 56% to buy local products; 53% better manage their waste; and finally 50% to better choose their accommodation.