Return to the Going to France 2024 workshop

At the start of the week, Ground Control near Gare de Lyon in Paris hosted the annual Partir en France workshop, organized by Tourism DNA. This fourth edition, which took place from 22 at 23 January, brought together an impressive contingent of 2020 journalists and 70 influencers specialized in the tourism sector, all eager to explore the charms of more than 120 French destinations.

Discovering Grand Roissy

Vokya Dien, communications manager, presented the news and innovations of Grand Roissy during her meetings. Our friends from Val d'Oise Tourism were also there.

5 trends in tourism for 2024

The workshop resulted in the creation of a trend book, involving five experts responsible for analyzing the directions of the tourism sector in 2024:

1. Local tourism with the expertise of Philippe Lefebvre
2. responsible tourism explored by Léa Bonnand and Julien Buot
3. AI and its influence in tourism, deciphered by Julia Luczak-Rougeaux
4. Young people and their vacation habits, dissected by Bertrand Réau
5. The impact of major sporting events on tourism in France, analyzed by Brice Duthion.

Thanks

A big thank you to ADN Tourisme and Claire Bourgeois who organized this event, bringing together a dynamic community of tourism professionals. We express our gratitude to the South Hemisphere Agency and all the professionals met for their fruitful discussions.