An article by Vokya D, added on June 13, 2024 4 min. reading
After a month of March full of events at the Parc des Expositions de Villepinte, the month of April 2024 was marked by the school holidays, running from April 6, and passenger traffic reaching 5,75 million passengers, i.e. increase of 5,5% compared to the previous month.
Performance analysis
Two events organized in April 2023 have been postponed to March in 2024: JEC World (43 visitors) and Paris Manga & Sci-Fi Show (150 visitors), which impacts the overall attendance of the area. Over the same period, air traffic is in increase of 4,8%, confirming the dynamics of the airport. Furthermore, the hotel offer was strengthened by the opening of a residence Appart City Collection of 265 keys in March 2024.
Occupancy rate and RevPAR
In April 2024, hotels and residences in the Roissy area recorded an occupancy rate of 72,3%, up by 1,8 points compared to April 2023. This increase is more marked than in the Île-de-France region as a whole (excluding Paris), where it is limited to 0,8 points, but confirms a general trend.
Conversely, average prices are still increasing significantly: +6,7%, compared to 2,7% in the Ile-de-France region excluding Paris. Overall, RevPAR increased by 4,1%.
Over the first four months of the year, the good dynamics of the Roissy market are confirmed, with a RevPAR up 10,7%, linked to an increase in the occupancy rate of 1,3 points, and a growth of 8,6% of the average price. These good performances are directly linked to air traffic and the events calendar.
Super-economic segment and impact of the real estate crisis
Super-economic hotels 1/2 nevertheless shows signs of weakness, with an occupancy rate down by 7,7 points in April 2024 compared to April 2023. Furthermore, the increase in the average price is lower than that of the zone, and fails to compensate for the drop in occupancy, which results in a drop in RevPAR of 4,4%. This trend amplified in April, and the RevPAR is stable in the first quarter of 2024, compared to the same period of 2023. This trend is similar at the national level, and is linked to the real estate crisis, as well as to reducing the number of construction sites. In Île-de-France, this phenomenon is reinforced by the gradual completion of projects linked to the preparation of the Olympic Games.
Performance by hotel segment
The 3* segment is the most resilient in terms of occupancy rate, and benefits from the strongest growth in average price: + 11 %. 4* hotels and 5* residences showed a slight drop in their occupancy rate (-1 point), but an average price clearly increased: + 8,1 %.
Weekly and sectoral variations
If occupancy rates drop in a fairly similar proportion between the week and the weekend (respectively -6,4 points and -5,4 points), the drop in average prices is very strong during the week (-17,1%), while the indicator is maintained during weekends.
The Airport area is the only one to record an increase in RevPAR in April 2024, compared to April 2023: + 9,4 %, due to an increasing occupancy rate, while it is trending downward in other sectors. Nevertheless, over the first four months of the year, RevPAR growth was strong in all zones, with increases of between 8,8% and 16%.
Conclusion
Over the first four months of the year, the Ile-de-France markets studied, except Disney, presented similar trends, with a joint increase in occupancy rates and average prices. Disney stands out with declining performances, with 2023 being a record year for attendance at the park, which was celebrating its thirtieth anniversary.
To find the complete report for April 2024, click here
This observatory was set up by the Grand Roissy Tourist Office in partnership with MKG.