Atout France, the French tourism development agency, launched a campaign to boost business tourism in June. Discover it in pictures.
Indeed, with the relaxation of restrictions, it is now possible to envisage schedule face-to-face events.
That is why Atout France throw a national campaign de revival of business tourism, intended to support a sector particularly affected by the pandemic.
Also, the campaign # MyEventInFrance revolves around three axes:
- Bring together
- Share
- Revive
The objective of Atout France is to promote event activity as a lever of economic recovery. But also to make rediscover to the prescribers of events, the potential of French destinations.
Thus, # MonÉvénementEnFrance is divided into four axes:
- Promote events face-to-face as a medium
- Rekindle the desire to reunite in France
- Capitalize on the human dimension and the importance of the social bond
- Reassure about the ability to organize events in the best conditions
Moreover, this campaign is collaborative : all tourism stakeholders in France can participate by creating content on their social networks, accompanied by the hashtag # MonÉvénementEnFrance.
Also, everyone can find the posts published on a dedicated website : monevenementenfrance.fr. On this site, an interactive map of France also allows viewing of presentation videos of all participating destinations.
Here is that of the Grand Roissy:
This campaign, officially launched on June 9, will run until the end of 2021.. It is organized in collaboration with France Congrès et Events.
And you ? Are you going to be tempted by the organization of your next professional event in France?
To read Atout France's press release, click here.
